Discovery Turbocharges Wheeler Dealers Franchise With New Spin-Off
London, March 27th 2019 – Discovery today announces the commission of Wheeler Dealers: Dream Car (8x60), with well-known motoring presenter Mike Brewer helping car lovers trade-up their unwanted vehicles to the car of their dreams. This is a new spin-off commission from the hugely successful motoring franchise Wheeler Dealers and is produced by betty.
Mike Brewer (Wheeler Dealers, Wheeler Dealers: Trading Up) is taking on his toughest challenge yet, as he turns his attention to people who lack the know-how or resources to get their dream motor. Each episode sees Mike and his trusted mechanic Marc ‘Elvis’ Priestley meet a new client and find inventive ways to add value to their existing vehicle, before flipping it for a profit and reinvesting the proceeds in a series of trade-ups that result in a dream car.
From auction houses and salvage yards, to the mechanical workshop, Mike is lifting the lid on the secrets of trading up, teaching viewers how to add value, read markets and make deals to score their own dream car.
Simon Downing, SVP, Head of Factual and Sport, Discovery UK said, “We’re delighted to welcome Wheeler Dealers: Dream Car to Discovery’s growing motoring line-up. Wheeler Dealers is one of our most popular franchises with a huge fanbase around the world who are eager for more hours and new spin-offs. This show delivers all the smart deals and mechanical upgrades of Wheeler Dealers, with a new element where Mike ‘gives back’ to car lovers, helping them win the car of their dreams.”
Wheeler Dealers is one of the most popular and long running motoring franchises on television. It is available on Discovery’s male-skewing entertainment brands across the globe, including Discovery Channel, DMAX, MAX and MotorTrend. Currently in its fifteenth season, it reached 16 million viewers in the UK in 2018 and 156 million globally*. Over a quarter of all British adults are aware of the show and consider it to be one of the best motoring shows on television**.
Wheeler Dealers: Dream Car was commissioned for Discovery by Senior Director & Executive Producer, Victoria Noble and overseen by Executive Producer, Oliver Wilson. David Harrison and Michael Wood are the Executive Producers for betty.
Discovery will commission, produce and distribute the series across the Globe. Wheeler Dealers: Dream Car will air on Discovery Channel in a number of markets including the UK, Netherlands, South Africa and France; MotorTrend App and MotorTrend TV in the U.S and channels including DMAX Italy and Germany and Metro Poland across EMEA.