betty Hires New Head Of Development

betty has hired Damian Pitman to head up its development team. Damian, currently head of development at Optomen, will work closely with betty’s joint managing director Neil Smith to secure new business and is tasked with expanding the company’s features and factual slate.

He has recently helped develop Optomen’s forthcoming prime-time series The Miracle for ITV and Employ Me for BBC Two.

Damian previously worked at Blast! Films where he developed the successful Web of Lies format for Discovery ID and RDF where he created Storage: Locked & Loaded for Channel 5. He also developed Brook Lapping’s The Hunt for Bin Laden (ITV), Murdoch (ITV) and Louboutin: The World’s Most Luxurious Shoes (Channel 4), Wall to Wall Television’s Sicily Unpacked and BBC in-house’s Wonders of the Solar System for BBC Two.

Neil Smith, joint managing director at betty said: “We’ve strongly invested in our traditional features, fact ent and doc formats along with our newer male-skewing adventure content and Damian traverses them beautifully. He’s a ball of creative energy who fits perfectly into the betty culture.”

Damian said: “I’ve worked through the various genres in development and betty has such a broad slate of programming from adventure through to consumer shows and features which really appealed to me. I’ve long admired betty’s programmes and I’m really looking forward to getting stuck in to create the company’s next generation of hit shows.”


About betty

betty makes high quality programmes across all popular genres for major global broadcasters including The Undateables, Bear Grylls: Mission Survive, Obsessive Compulsive Cleaners and Tricks of the Restaurant Trade. With offices in London and New York it specialises in creating content to talk about. In 2011 betty was bought by Discovery Communications. Its shows have been sold to more than 63 countries worldwide.