Shop Secrets: Tricks of the Trade

Shop Secrets: Tricks of the Trade

In this new series, Harry Wallop puts hidden cameras inside seven different shops, market stalls and restaurants across the country and sends in a team of hotshot sales people to trick, scam and con unsuspecting customers in order to reveal how vulnerable we are to both legitimate and shifty sales techniques. The cameras witness the super sellers as they practise the dark arts of upselling, flattery and manipulation, as well as other perfectly legal but lesser known techniques. The tricks of the trade are based on real-life methods, some of which have even been looked into by Trading Standards and psychologists who specialise in consumer behaviour.