betty to make new fact ent series Man Up for Fox

Betty has been commissioned to make a new 10 part fact ent documentary format series which sees geeky guys transformed into confident, desirable men.

Man Up is one of the first series solely-produced by UK a production team in the channel’s history, as FOX continues its pledge to bring smart entertainment with an edge to a wider audience.

The 10 x 60” series explores the male psyche taking mummys’ boys and geeks and transforming them into brilliant, capable men. David Emerson and Ian Carré are executive producers and Walter Iuzzolino is the Creative Director for betty. Man Up was commissioned by Nicole Streak, Commissioning Editor - Factual Entertainment FIC Europe.

Jason Thorp, EVP Content Europe & MD UK Africa commented: “It is an extremely exciting time for FOX as we look to broaden our audiences and venture into new genres with these European commissions. We have been working with the pick of the UK indie community to bring bold, exciting new propositions to viewers.”

Nicole Streak, Commissioning Editor - Factual Entertainment FIC Europe added: “betty produces modern, high-quality programming and has been responsible for recent smash hits such as The Undateables. We are thrilled to be working with production companies that share FOX’s vision and passion for story-telling.”

Walter Iuzzolino said:“betty’s signature lies in creating character-led programmes which tap into social trends and resonate with a broad audience. Man Up is a warm and humorous show which takes men who haven’t flown the nest, dowses them in oestrogen and exposes them to a woman’s world giving them the confidence to take the next step in their lives.”

Production is currently underway for both series and they are scheduled to air later this year on FOX.

ENDS

About Fox International Channels

FOX International Channels (FIC) is News Corporation’s international multi-media business. We develop, produce and distribute 300 wholly- and majority-owned entertainment, factual, sports and movie channels across Latin America, Europe, Asia and Africa, in 44 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 1.3 billion viewers worldwide.

FIC UK distributes the entertainment channel FOX (formerly FX), the factual channels National Geographic Channel and Nat Geo Wild, and the toddler channel Baby TV, with their correspondent HD versions, on BT Vision, Sky, Virgin Media and Talk Talk, the main Pay-TV platforms across the country. The company also operates a global online advertising unit, .FOX (pronounced “dot-fox”) which specializes in online video and display.

About FOX

FOX is a one of a kind general entertainment channel dedicated to “smart entertainment with an edge”. Targeting a keen and discerning audience, the channel was originally launched in Latin America in 1993. Currently the channel reaches more than 106 million homes in 101 markets including Germany, Italy, Spain, Portugal, Poland, Japan, Korea, Argentina, Brazil, Colombia, Venezuela, Chile, North & Sub-Saharan Africa and across the Middle East. It is also available in HD, on VOD and mobile in select markets.

About betty

betty makes high quality, specialist factual and format shows including Heston Blumenthal’s Fantastical Foods, The Food Inspectors, The Undateables, Country House Rescue and Servants -The True Story of Life Below Stairs. It was set up in 2001 by Liz Warner, a former commissioning editor for Channel 4, and makes programmes for channels including BBC One, BBC Two, BBC three, Channel 4 and Discovery.